In August 2013, the NENCPPH received a grant of $27,185 from the Region 9 Community Transformation Grant Project to support a Healthy Lifestyle Choices Promotion (HLCP) initiative. The HLCP initiative was a regional public health awareness initiative covering 12 counties in Region 9 to promote healthy lifestyles choices, particularly those targeting obesity. The effort was coordinated with the Region 9 CTGP Coordinators to provide maximum coverage in the region.
Billboards, gas pump toppers, and newspaper ads promoting healthy eating and active living were developed and erected or published. Farmer’s Markets, Roadside stands, and local produce were promoted for the healthy eating messages. Promotion of joint-use agreement areas and locally available means of getting exercise were promoted for the active living messages. The same design which was used for the billboards or gas pump toppers, was also used for the newspaper ads. The billboard campaign began in March 2014 and continued for up to a year. The gas topper campaign featured for 2 – 3 months, depending on the site, and the newspaper ads ran for 4 – 7 weeks.
